Nielsen uses its proprietary digital measurement products to measure and analyze how consumers engage with media across online, mobile and emerging technologies, and Nielsen offers insights into consumer behavior.

In 2015, Nielsen acquired eXelate, a digital advertising technology company that is now part of the Nielsen Marketing Cloud suite of services.

Nielsen Total Audience and Nielsen Marketing Cloud use different solutions from one another. Nielsen does share a limited amount of non-identifiable or aggregated data between these two separate Nielsen product lines to help them each function better and more efficiently, but audience measurement data is not directly used to help place online ads. For more information about how the Nielsen Marketing Cloud collects and uses data, please read the Nielsen Marketing Cloud Privacy Statement.


Check out the link above for more information.

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